ABOUT US
1,071+ matters · $3.67M+ in new client revenue
— conversion sustained above 50%, with an 83% peak month.
FOUNDER | GROWTH & CLIENT ACQUISITION SYSTEMS
Conversion isn’t talent — it’s a system.
Catherine is a revenue growth and client acquisition leader with more than 25 years of sales, business development, and operational experience across legal services, enterprise technology, industrial manufacturing, and entrepreneurship.
From 2022 to 2026, she served as Senior Director of Client Services at View Ridge Law, where she built the firm’s non-attorney sales and client acquisition function from the ground up. During that time, she retained 1,071 new client matters and generated more than $3.67 million in new client revenue while helping create the systems that supported the firm’s growth.
Her work focused on the full client acquisition path: consultation structure, qualification, follow-up, conversion, payment collection, onboarding, and attorney handoff. She co-implemented Lawmatics CRM and LawPay firm-wide, helped standardize the client onboarding process, created structured attorney handoff workflows, designed AI-assisted documentation processes, built sales training systems for non-attorney client service representatives, and coached the intake team on qualification and objection handling.
Her conversion work demonstrates what structured process can produce. Starting without a defined consultation framework, Catherine developed qualification standards, objection-handling approaches, follow-up systems, and client communication workflows that helped raise her sustained conversion performance above 50%, with peak months exceeding 70% and reaching as high as 83%.
She also built the firm’s sales training program from that same system — personally onboarding and training four non-attorney sales representatives on the consultation framework, qualification standards, and objection-handling approach she developed. Representatives trained on her system roughly doubled their conversion rates within their first six months.
Before entering legal services, Catherine spent more than a decade in enterprise and technical B2B sales, including AI and speech technology, data intelligence platforms, and DOT-regulated fleet management systems. She also brings entrepreneurial experience as the founder of Frozen Xplosion and early-career leadership experience as Sales and Marketing Manager at SASE Company, an industrial equipment manufacturer in Kent, Washington.
In 2026, she co-founded Law Firm Systems Co. to help law firm owners identify revenue leakage, strengthen intake and consultation systems, improve follow-up and conversion, and create a consistent client experience from first contact through engagement.
M.S. Legal Studies, Pennsylvania Western University · Certificate in AI Business Strategy, Johns Hopkins University · B.S. Cum Laude, Western Washington University
FOUNDER | OPERATIONS & SYSTEMS STRATEGIST
I build systems that allow good people to succeed.
For more than 20 years, Lejla has helped organizations replace complexity with clarity by designing the operational systems that make sustainable growth possible. Her work isn’t about managing day-to-day operations — it’s about building the infrastructure that allows great people to do their best work, leaders to make confident decisions, and organizations to grow without losing control.
As Chief Operating Officer at View Ridge Law from 2020 through 2026, she helped build the operational foundation that supported the firm’s growth from approximately $800,000 to $4.5 million in annual revenue and from 4 to 36 team members. She designed and implemented the firm’s operational architecture, including intake, onboarding, billing and collections, reporting, technology, performance measurement, accountability systems, and hundreds of documented workflows and standard operating procedures. By redesigning the billing and collections process, she improved collection performance from approximately 80% to as high as 97%, with sustained results between 93% and 97%.
Before transitioning to legal operations, Lejla built the Utilization Review Department at a 115-bed inpatient psychiatric hospital, creating the workflows that connected admissions, nursing, pharmacy, physicians, clinical teams, staffing, and more than 500 insurance plans. Earlier at Seattle Children’s, she transformed a one-person department with no written procedures into a scalable six-person operation that supported the expansion of inpatient psychiatric services from 20 to 40 beds.
Over the course of her career, she has helped hire and onboard attorneys, paralegals, legal assistants, intake specialists, marketing professionals, and administrative teams; participated in 70–80 hiring interviews; developed hundreds of operational documents, dashboards, reports, training manuals, and job descriptions; implemented multiple business systems; and built the operational frameworks that organizations rely on long after the initial project is complete.
In 2026, she co-founded Law Firm Systems Co. to help growing law firms build organizations that are scalable, measurable, and built to last — so growth becomes intentional, sustainable, and repeatable.
M.B.A., Health Care Administration & Management, Western Governors University · B.A. Communication and Media Studies, Seattle University · How to Manage a Small Law Firm University — Small Law Firm Management, 2022–2025 · Practical Profitable Mindset, 2024–2025
Collections rebuilt from 75–80% to a 97% peak
— sustained between 93% and 97% while the team grew 9x.
SUPPORTING EVERY ENGAGEMENT
Tarik Pračić
CLIENT SUCCESS & OPERATIONS COORDINATOR
Great systems are built for people first — and clear communication is one of the most important drivers of successful outcomes.
Tarik serves as Client Success & Operations Coordinator for Law Firm Systems, supporting client communications, project coordination, and the operational processes that keep engagements moving efficiently.
With a background in psychology and experience spanning account management, human resources, recruitment, and business administration, Tarik brings a people-centered approach to operations. He is particularly skilled at creating structure, maintaining clear communication, and ensuring that details do not fall through the cracks as projects move from planning to execution.
At Law Firm Systems, Tarik helps manage client-facing processes, internal coordination, and administrative systems that support a consistent client experience. His combination of organizational discipline and understanding of human behavior allows him to navigate both the operational and relationship side of business, helping clients feel informed, supported, and confident throughout each engagement.
Master’s in Psychology (in progress), University of Sarajevo · Bachelor of Psychology, University of Sarajevo, 2021